Design Science

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In progress: AMR Pharmacy – AHRC funded anti-microbial resistance project with the University of Reading

Dec 2017

This inter-disciplinary project brings together academics and practitioners in graphic and information design, architecture, ergonomics and human factors, and pharmacy to consider how to support one of the strategic aims of the UK 5-Year Antimicrobial Resistance strategy 2013–18: how to ‘improve the knowledge and understanding of antimicrobial resistance’.

The project considers the presentation of information, its situation within an environment, and how users interact with it within the context of a community pharmacy.

Information Design and Architecture in Persuasive Pharmacy Spaces: combating AMR [IDAPPS] is an AHRC-funded project at the University of Reading and Loughborough University


Project team
University of Reading: Prof Sue Walker (PI), Typography & Graphic Communication; Dr Rosemary Lim (Co-I), Pharmacy; Prof Flora Samuel (Co-I), Architecture; Dr Miranda Mole, PDRA
Loughborough University; Prof Sue Hignett (Co-I), Loughborough Design School
Day Lewis: Dr Caroline Parkhurst
Design Science: Anne Odling-Smee; Michael Gibb; Manjula Halai from Spoonful of Sugar


More information from Sue Walker:

The project is a collaboration between academia, pharmacy practice, communication design and behavioural science

Day Lewis pharmacy in Woodley, Berkshire, where the design proposal will be installed and tested.

Early research involves this pilot questionnaire, aimed at exploring the general public’s knowledge of and attitude to antibiotic prescription, use and resistance. It also gathers views on community pharmacies in relation to the presentation of information about antibiotics.

Our research will reference historical examples of AMR communication design