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NHS hospital waiting room installation and new brand identity for Haemophilia and Thrombosis Centre

Royal Free Hospital, London

Apr 2015

Learn while you wait!

Following our redesign of UCL’s Institute of Immunity and Transplantation website, we were commissioned to redesign the waiting room, logo and signage for the Katharine Dormandy Haemophilia and Thrombosis Centre to mark its 50th anniversary.

Director Professor Amit Nathwani hopes that the installation will increase awareness about the internationally acclaimed research being done at the Centre, and will encourage financial support.

See the project featured in Design Week

Modest project budget to cover:
– logo design
– interior design
– editorial
– image sourcing and illustration
– materials
– production and installation

The completed waiting room area

The completed waiting room area

The completed corridor with view to the waiting room

The completed corridor with view to the waiting room

Waiting room wall section

Waiting room wall section

Detail of graphics

Detail of graphics

Detail of rail

Detail of rail

The new logo in situ

The new logo in situ

Detail of logo (vinyl applied onto spotty wallpaper)

Detail of logo (vinyl applied onto spotty wallpaper)

Artist and curator Jeremy Akerman installs the vinyl after the messier job of wallpapering and painting is completed.

Artist and curator Jeremy Akerman installs the vinyl after the messier job of wallpapering and painting is completed.

New KDHT logo

New KDHT logo

Waiting room floor plan

Waiting room floor plan

Digital rendering of the timeline

Digital rendering of the timeline

Original waiting room photos pre-installation

Original waiting room photos pre-installation