Design Science

T. +44 (0)20 3772 5404

The Linnean Society Christmas Lecture by Anne Odling-Smee

How can design help communicate science?

12 Dec 2011

Anne Odling-Smee addressed a predominantly science and especially biology-related audience at the Linnean Society’s 2011 Christmas lecture.

The impassioned response from an audience with little or no prior knowledge about design, reinforced our theory that collaborations between designers and scientists should be encouraged. Comments and questions ranged from a biology grammar school teacher asking how Design Science could intervene to help address the serious problem of the ‘dumbing down’ of science in education, to a reminder that scientists speaking first hand about their subject will often be the best communicators of all, so how could Design Science help broaden this channel.

Linnean KW PS