Design Science

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Matt Marsh
User Led Innovation and Design

Matt Marsh has a background in behavioural sciences & user-centered innovation, and is recognised internationally for his people-shaped approach to new product, service and brand innovation.

Matt is Creative Director at Firsthand Experience, a visiting professor at Ravensbourne University London and a visiting lecturer at Judge Business School, Cambridge, and serves on the Professional Affairs Board of the Institute for Human Factors and Ergonomics.

Prior to setting up Firsthand Experience in 2002, Matt was studio leader and then marketing director at IDEO, and has served as an innovation envoy at the Uk’s Design Council.

He has recently published his first book; People-Shaped, Tales and Tricks of a Human Centred Designer, and presented at TEDx on the advantages of adopting a human centred innovation process.

With a wide range of experience in many fields including transportation, healthcare, government, technology and telecommunication sectors, Matt is responsible for multiple award-winning customer centred services, products, software, systems and environments.

Matt’s clients include: Novartis, NHS, Microsoft, HSBC, PwC, Samsung, BBC, BMW, Innovate UK, Channel 4, BBH, SC Johnson, Guide Dogs, Charities Aid Foundation.