Pete is co-founder of Hellicar & Lewis, set up with Joel Lewis in 2009. The company was established with the express aim of building a creative business around open source – the software behind their interactive projects are available for anyone to use, for any purpose. In addition to their commercial work, Hellicar & Lewis also work in educational, artistic and performance contexts.
Prior to Hellicar & Lewis Pete was co-founder of Unabomber Skateboards (1997). In 2001 he became the Art Director for Etnies Worldwide. In 2004 he then returned to the UK to start his own design studio providing design direction and consultancy for clients like The Discovery Channel, Red or Dead, b Store, Nike, Channel 4, Topshop and Orange.