Competition place awarded for AHRC-funded anti-microbial resistance project
27 March 2018
Design Science has been shortlisted as part of a team – including behavioural science consultancy Spoonful of Sugar and Erect Architecture – to compete in a project supporting one of the strategic aims of the UK 5 Year Antimicrobial Resistance strategy 2013–18.
The project will consider how to ‘improve the knowledge and understanding of antimicrobial resistance’. It considers the presentation of information, its situation within an environment, and how users interact with it within the context of a community pharmacy.
Our team’s specific aim is:
to use design to persuade customers who are collecting antibiotic medication from Woodley Pharmacy to adhere correctly to their prescription, and to engage other customers into understanding why this matters.
The project is organised by the Department of Typography & Graphic Communication at the University of Reading and pharmacy chain Day Lewis. It is one of 11 related projects, which have been awarded funding totalling £2.2m from the Arts and Humanities Research Council.
Find out more at amrpharmacy.org
The IDAPPS team will be sharing research collected through workshops and pilot questionnaires, aimed at exploring the general public’s knowledge of and attitude to antibiotic prescription, use and resistance, and about their views on community pharmacies in relation to the presentation of information about antibiotics.